Description:The Answer to the following question is included:
11) A marketing manager needs to know the cost of the research project before approving it. During which step in the marketing research process would such a consideration most likely take place?
A. Step 3—information collection
B. Step 2—develop the research plan.
C. Step 1—defining the problem.
D. Step 1—drafting the research objectives.
E. Step 1—creating decision alternatives.
Details:Filename: STR 581 Final Exam Answer 73908.zip
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